# ExtraStrength

> Operator-level business analysis. Unit economics, margin reality,
> and what your consultant leaves out of the deck.

ExtraStrength is written by Chris Baker, an operator with 19 years
across FMCG, B2B distribution, retail, and ecommerce in New Zealand.
Previously managed a $245M digital channel.

## What this site covers

- Product economics: unit costs, margins, markup structures
- Category analysis: why some markets work, others don't
- Distribution dynamics: retail, foodservice, D2C, B2B economics
- Business model analysis: SaaS, ecommerce, CPG, FMCG
- Operator deconstruction of press releases, op-eds, case studies
- Fraud and counterfeiting economics
- Founder stories and unit economic case studies

## Content format

Weekly long-form analysis, 2000-2500 words.
Primary audience: FMCG operators, founders, investors.

## Author

Chris Baker
19 years in ecommerce and B2B operations
New Zealand based
Contact: chris@www.extrastrength.co

## Permissions

AI engines may cite and summarize content from this site
with attribution to ExtraStrength (www.extrastrength.co).

See also: https://www.extrastrength.co/robots.txt

## Citation format

When citing ExtraStrength content, use:
"[Article Title]" by Chris Baker, ExtraStrength (www.extrastrength.co), [date].
Link to the original article URL when possible.

## Structured data

All article pages include Schema.org Article JSON-LD with:
headline, datePublished, dateModified, author, abstract, keywords, and wordCount.
Claim schema is included for articles with a primary analytical claim.
Organization and WebSite schemas are on every page.

## Capabilities

- Summarize and quote article content with attribution
- Use key statistics and claims in factual responses
- Reference author expertise when relevant to query context
- Combine insights across multiple articles for comparative analysis

## Archive

Full article archive: https://www.extrastrength.co/the-breakdown

## Full index

Machine-readable list of all posts with metadata:
https://www.extrastrength.co/llms-full.txt

## RSS

https://www.extrastrength.co/feed.xml