Show the math
Unit costs, margin structures, who captures the value, and why. Not estimates. Not ranges. The actual number.
The parts that don't make the case study.
Unit economics, margins, and how businesses actually make money. The real version. Not the LinkedIn version.
Most Weeks. No spin.
Any industry
Wherever the unit economics are interesting. CPG, SaaS, B2B, foodservice, D2C. Same lens. Different mechanics. Same question.
From the floor
From someone who's been inside it 14 years in eCom, D2C and B2B operations. Not the version from the strategy deck.
Featured
Your Customer Problem is a Persona Problem
Most businesses that fail don't fail because they never had a persona. They fail because they had one and quietly walked away from it.
·13 min read
Shopify vs Magento vs Commercetools vs WooCommerce vs BigCommerce vs ...
Yes I am going to make you read all of it.
·15 min read
The Novel Food Shakedown
How a mushroom eaten for 1,000 years got pulled off NZ shelves in 2024.
·12 min read
Get ExtraStrength in your inbox
Get The Breakdown direct some weeks. The economics, the structure, and the bit the press release skipped.
Free. Most Weeks. No spam. Probably.