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Fraud Economics

Wine: The Only Product Where the Scam Tastes Better Than the Real Thing

A bottle of wine costs $2 to $7 to make. It retails for $15 to $15,000.

15 Mar 2026·16 min read
Product Economics

Running Gels Are Just Expensive Candy

Your $4 running gel costs about 15 cents to make. The primary ingredient? Maltodextrin.

2 Mar 2026·12 min read

SHOW THE MATH.

The parts that don't make it into the case study.

Weekly operator-level breakdowns on category structure, margins, and distribution.

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