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The Breakdown

Every category covered, jump to the mechanics or what sparks your interest. Each topic page lists every post in that lane.

Business ModelsCategory DeconstructionDistribution & RetailFounder StoriesFraud EconomicsOperator DeconstructionProduct Economics

Business Models

How different business models actually work, where costs sit, and what the margin structure looks like.

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Category Deconstruction

Why some markets work, how categories get created, and where the money actually goes.

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Distribution & Retail

Retail, foodservice, D2C, and B2B distribution economics. Who captures the value and why.

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Founder Stories

How founders got the unit economics right or wrong, and what others can take from it.

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Fraud Economics

The margin structures behind counterfeiting, forgery, and fraud. Why it works and when it does not.

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Operator Deconstruction

Breaking down op-eds, press releases, and case studies with operator-level knowledge.

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Product Economics

How category mechanics shape margins and outcomes.

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SHOW THE MATH.

The parts that don't make it into the case study.

Weekly operator-level breakdowns on category structure, margins, and distribution.

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HomeArchiveAboutContact

The Breakdown

Product EconomicsCategory DeconstructionDistribution & RetailBusiness ModelsOperator DeconstructionFounder StoriesFraud Economics
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